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Cundiff, Edward

Marketing básico Basic Marketing - Washington: Prentice Hall, 1964 - 576p. ilus. 23,5cm

Introduction, marketing essential, marketing functions, institution and channels, the changing pattern of marketing, economic determinants of demand, psychological factors, sociological factors, the product, marketing strategy

Subjects--Topical Terms:
Marketing

Index Terms--Genre/Form:
Libros de Texto

Dewey Class. No.: eco 658.83 / C94